Título: THE GREAT NARRATIVE
Autor: SCHWAB, KLAUS & MALLERET, THIERRY
Año: 2022
Género: ECONOMÍA Y FINANZAS
Formato: EPUB
We live in times of unprecedented change and have, as never before, the responsibility and potential to build a better future together.
Times of unprecedented change, with major economic, environmental, geopolitical, societal and technological challenges that coincide and amplify each other, require unprecedented action. Premised on the belief that we have both a responsibility and the potential to respond to these issues, The Great Narrative is a call to collective and individual action. The thinking behind the book is inspired by a profound conviction that to ensure a better future for humankind, the world needs to be more resilient, more equitable and more sustainable.
In «COVID 19: The Great Reset», published in July 2020, we raised the curtain on these issues. «The Great Narrative» places a cast of possible solutions to them on centre stage. What the epilogue to our human saga will be will depend on which narrative prevails.
Why do narratives matter? As human beings and social animals, we are storytelling creatures, and the stories we tell (the narratives) are our fundamental tool of communication and transmission. Narratives are how we make sense of life; they provide us with a context, thanks to which we can better interpret, understand and respond to the facts we observe. Most importantly, compelling narratives have the power to inspire us to act. But why a single great narrative? Because the constellation of important interrelated stories that this book offers coalesce around one central story. It addresses a broad spectrum of issues aiming to shed light on what's coming and to offer some clarity on our options in terms of a collective response. Even so, «The Great Narrative» proposes a framework for future action, not a prescription.
«The Great Narrative» expresses our personal convictions about the best way forward. We recognize that the problems we collectively face are considerable, but we also believe that solutions do exist and are within our grasp. In that sense, it is a hopeful book that categorically rejects the doomsday mindset consigning humanity to a future of oblivion. Human creativity, ingenuity and innate sociality are much too powerful for that and can prevail.
Our views and convictions are informed by our humanistic values: the book is evidence-based and informed by science. It is also underpinned by 50 conversations that took place with foremost global thinkers and opinion-makers representing a variety of academic disciplines and points of view. Some corroborated our convictions. Others challenged them. All enriched our thinking. We are grateful to them.
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